Onward
How Starbucks Fought for Its Life Without Losing Its Soul
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Narrateur(s):
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Stephen Bowlby
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Auteur(s):
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Howard Schultz
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Joanne Gordon
À propos de cet audio
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
©2011 Howard Schultz. (P)2011 HighBridge CompanyVous pourriez aussi aimer...
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Ce que les critiques en disent
Ce que les auditeurs disent de Onward
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Alex Gendron
- 2018-08-23
Fantastic!
Great story about transformation within a large organization. Very well written and narrated. Very much enjoyed with a good coffee.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Alex Andreopoulos
- 2021-11-03
Great Business Book
Definitely recommended for people interested in businesses. Personally one of my favourites.
There are many business lessons to be learned here. The main one is what can happen to an organization of any size when profits and short term gains, get on the driver seat over long term vision, identity and routes.
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Au global3 out of 5 stars
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Performance5 out of 5 stars
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Histoire3 out of 5 stars
- Dale
- 2019-07-12
once you get past the sales pitch, it's an ok book
A nice view from the CEO's desk on a company overcoming change. Largely it's short on details. The book does achieve its principal goal of acting as advertising for Starbucks and self promotion for the author who constantly reminds us how much he loves his employees, while glossing over mass layoffs. Overall, it was a fairly easy read and talks about the value of branding, the dangers of expanding too fast and the pulls and challenges of being in the big seat
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Jason Hornady
- 2019-07-12
Essential read
This is an awesome book that will give you lots of little nuggets of information that will serve you throughout your life. I also highly recommend Howard’s other books as well
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Au global4 out of 5 stars
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Performance5 out of 5 stars
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Histoire4 out of 5 stars
- Christy
- 2017-09-25
Good book but could have been shorter
It was an overall good book. Everything that was said, could have been said in a shorter time.
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Au global3 out of 5 stars
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Performance3 out of 5 stars
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Histoire4 out of 5 stars
- Sean Arani
- 2018-08-18
Meh. Not enough business learning
I'm a big fan of autobiographies. But this one left to desire. It's mostly a Starbucks marketing book, not much value added content unless you're a huge fan of Starbucks. I also found the reader tries to sound dramatic all the time which gets tiring when you're listening to the book.
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Au global4 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- S.D
- 2019-04-05
Interesting story- worth listening to
This was a very interesting story. If you are a fan of the coffee the story is worth listening to.
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1 personne a trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Roberta W
- 2024-10-05
Excellent
Excellent book. Why the CEO came back, how he did it, the thinking behind the various decisions. I personally found it fascinating. I listened with a cup of Starbucks instant coffee in my hand, ground Starbucks in my freezer and, when I got hungry I found myself scrolling through a delivery app to get Starbucks to my door…. held off and laughed at myself. A good example of how, even when I’m not consciously planning to patronize Starbucks, they are already part of my life. The stories behind the instant coffee, the food items and the espresso machines were all very interesting!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 2019-08-19
Too Long and Boring
Here's what I liked about the book:
- Written by Howard Schultz (CEO) which gives an insider's perspective to a beloved brand
- Gives a really good look at the inner workings of such a well known consumer brand
- Gives a lot of insight into Howard's leadership style and some of his leadership habits such as a lot of choices they made with the brand were very fascinating (closing stores, getting back to the core competency, investing in training and development, etc).
Here's what I didn't like
- I don't think it was 100% genuine. I thought it was kind of a sales job, in that CEO sales job kind of way. I'd say it seemed less then 75% genuine.
- Telling the results of a turnaround story before time has run its course is ridiculous, as is the general timing of the "turnaround." Hello, we were in a major rebound after a recession.
- Howard comes across as annoying - sounds to me like he believes a lot of his own reerick.
- I found the book to be a couple of hours too long and not a lot of detail into why they opened all those branches and the cost of closing them.
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2 les gens ont trouvé cela utile
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Au global5 out of 5 stars
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Performance4 out of 5 stars
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Histoire5 out of 5 stars
- Eric Wikjord
- 2020-08-06
Love what you do
It’s very clear how do you go from chapter to chapter highs and lows that Howard Schultz absolutely loves the process that is involved in every cup of Starbucks coffee. It’s truly a great story for any business person that wants to run their business and operate themselves at the highest standard possible.
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