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PR Works!

How to Create, Implement and Leverage a Public Relations Program for Your Small Business

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PR Works!

Auteur(s): Nancy Marshall
Narrateur(s): Nancy Marshall (The PR Maven)
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À propos de cet audio

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.

You will learn:

  • How public relations works
  • The importance of having a game plan
  • The art of storytelling
  • Social media programs that generate results
  • Proven ways to increase website traffic
  • The secret to scoring big with the media
  • The know, like, and trust factor
  • How to position yourself as an expert
  • Creating your PR team
  • Measuring success

Plus, the author has included many helpful examples that you can repurpose and use for your own business.

©2015 Nancy Marshall, The PR Maven (P)2015 Nancy Marshall, The PR Maven Gestion et leadership Marketing Marketing et ventes Relations publiques Réussite personnelle Publicité Entreprise Inspirant Succès Gestion Marketing numérique
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I initially chose this book based on it's length. I was put in charge of PR in the startup company I'm with as we all need to wear multiple hats, and as I was short on time this book promised to give me the short notes. I find that most 'business' books tend to have very few main points, but manage to waffle on for hundreds of pages/hours to justify your purchase. Nancy's book was concise and well written and I quickly got used to her narration style, which is friendly and easy to listen to. My only complaint was handled by Nancy very quickly. The narration refers to appendices available on her website, but they were not there. I called Nancy's company and left a message and she got back to me later that day. She was apologetic and grateful for me letting her know about the broken links, and sent me a copy of the book, along with her latest book, 'Grow your audience, grow your brand' in the mail. There was also a handwritten note, which showed me that she walks her talk, as it is a recommendation she makes in her book. Overall I would recommend this book for anyone who is looking for a 'how to' on PR without needless waffle.

I needed a crash course

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