A groundbreaking new roadmap for female success—how to be influential, respected, and well-liked at work, at home, and beyond—from a leading business coach and communication expert.

Women today face a seemingly impossible double bind: they can be likeable but not necessarily respected, or they can be respected but not particularly liked. This is a critical issue when you consider that women whose likability is in question face inequitable salaries, never-happening promotions, and lack of funding (among other proven penalties). However, those who demonstrate confidence by being more assertive are often accused of being too ambitious, unpleasant, or fake.

In Powerfully Likeable, leadership coach Kate Mason lays out a new way for women to "communicate while female." Drawing on stories of coaching clients from all walks of life, she demonstrates how women can retain what makes them unique—whether that be warmth, humor, competitiveness or a love of data!—and gain and wield their power, too. From personal presentation style and negotiation to handling adversarial conversations and becoming your own best advocate, Mason invites a new generation of women to redefine the narrative around women's empowerment and to embark on a journey of self-discovery and success on their own terms.