Propaganda
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Narrateur(s):
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Grover Gardner
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Auteur(s):
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Edward Bernays
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Mark Crispin Miller - introduction
À propos de cet audio
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." (Edward Bernays)
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI became the blueprint for the marketing strategies of future wars.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.
©1928 Edward Bernays (P)2017 Blackstone Audio, Inc.Vous pourriez aussi aimer...
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
Auteur(s): Edward Bernays, Autres
-
Memories, Dreams, Reflections
- Auteur(s): C.G. Jung
- Narrateur(s): James Cameron Stewart
- Durée: 16 h et 51 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In 1957, four years before his death, Carl Gustav Jung, psychiatrist and psychologist, began writing his life story. But what started as an exercise in autobiography soon morphed into an altogether more profound undertaking. The result is an absorbing piece of self-analysis: a frank statement of faith, philosophy, and principles from one of the great explorers of the human mind.
-
-
Strange, tedious at times, but captivating in parts and overall worthwhile
- Écrit par Utilisateur anonyme le 2019-11-03
Auteur(s): C.G. Jung
-
Existentialism and the Authentic Life
- Auteur(s): Skye C. Cleary, The Great Courses
- Narrateur(s): Skye C. Cleary
- Durée: 11 h et 51 min
- Production originale
-
Au global
-
Performance
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Histoire
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-
-
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- Écrit par Nicolas Velasquez le 2024-03-30
Auteur(s): Skye C. Cleary, Autres
-
33 Strategies of War
- Auteur(s): Robert Greene
- Narrateur(s): Donald Coren
- Durée: 27 h et 30 min
- Version intégrale
-
Au global
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Performance
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Histoire
33 Strategies of War is a comprehensive guide to the subtle social game of everyday life, informed by the most ingenious and effective military principles in war. It's the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War, and is abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Hannibal to Ulysses S. Grant, movie moguls to samurai swordsmen.
-
-
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- Écrit par Samantha le 2020-04-16
Auteur(s): Robert Greene
-
Read People like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors
- How to Be More Likable and Charismatic, Book 9
- Auteur(s): Patrick King
- Narrateur(s): Russell Newton
- Durée: 4 h et 40 min
- Version intégrale
-
Au global
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Performance
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Histoire
Read People like a Book isn’t a normal book on body language or facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book are like the most interesting and applicable psychology textbook you’ve ever used. Take a look inside yourself and others!
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- Écrit par debbi wik le 2024-02-09
Auteur(s): Patrick King
-
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- Auteur(s): Charles Darwin
- Narrateur(s): Peter Wickham
- Durée: 21 h et 2 min
- Version intégrale
-
Au global
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Performance
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Histoire
Perhaps the most influential science book ever written, On the Origin of Species has continued to fascinate for more than a century after its initial publication. Its controversial theory that populations evolve and adapt through a process known as natural selection led to heated scientific, philosophical, and religious debate, revolutionizing every discipline in its wake. With its clear, concise, and surprisingly enjoyable prose, On the Origin of Species is both captivating and edifying.
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Ce que les auditeurs disent de Propaganda
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Ian Hemingway
- 2021-09-30
vision of the anointed
Bernays was clearly evil. interesting, in a sickening way. a textbook case of Sowell's "vision of the anointed".
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- Lisa A.
- 2024-07-03
Love the narration
In a happy mishap of reading the wrong date I assumed this book was modern but read by a narrator who had an early nineteen fifty's voice and cadence. This made the message evermore eerie and surprisingly accurate for our times. Discovering that the book was in fact written in the nineteen twenties made far more sense and also made the book much more poignant.
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- CupsOfSilver
- 2023-07-15
Fascinating
Well worth the read, especially if you are interested in PR or marketing at all
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- Joel B
- 2021-10-02
Worth the time and Money
It is worth your time as a pice of the puzzle to build a complete picture of how companies and governments use information to form your opinions.
Use it as a way to help inoculate your mind against manipulation.
The Author was a socialist masquerading as a capitalist.
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2 les gens ont trouvé cela utile
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- Jaakan
- 2021-01-31
interesting book but
very interesting book. Narrorator would put me to sleep at times but still a good one
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- Amazon Customer
- 2022-03-27
optimistically naive
if you want to understand how we got where we are in the world of media manipulation, this book might provide some insight
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- Utilisateur anonyme
- 2019-07-29
a modern-day sophist
this book is primarily of historical interest. in this text, Edward Bernays attempts to revive the term propaganda, defending the need 4 specialized propagandists 2 manipulate and guide the uneducated masses. most of the book focuses on public relations with regards to business interest, but several of the chapters also deal with the place of propaganda in Democratic societies and the use of propaganda for laudable social causes..
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1 personne a trouvé cela utile
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- Randwulfen
- 2019-06-27
Propaganda, and its uses on the public
Bernays' expose on propaganda gives not only insight into how it is used, but the mindset of those in power who use it, and those who are subject to it...most all people in society.
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- Brian
- 2022-09-02
This book is really hard to follow
Does focus really hard to follow the writing style is not very effective and communicating towards the listener the narrator old also listening to him will make your mind drift
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