Reality Check
Outsmarting, Outmanaging, and Outmarketing Your Competition
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Narrateur(s):
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Paul Boehmer
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Auteur(s):
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Guy Kawasaki
À propos de cet audio
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His best seller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the 50 most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.