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Sales Pitch

How to Craft a Story to Stand Out and Win

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Sales Pitch

Auteur(s): April Dunford
Narrateur(s): April Dunford
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Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:

Why you need to be your prospect’s guide in the buying process

Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence

How “do nothing” is the most fearsome competitor you have

How and when qualification, discovery, and product demos fit into a sales pitch

How your positioning is reflected in a great sales narrative

Why your differentiated value is the star of the show

The eight components of a solid sales pitch

A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

©2023 April Dunford (P)2023 April Dunford
Développement commercial et entrepreneuriat Marketing et ventes Réussite personnelle Carrière Entreprise
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Worth every minute.

As a technical founder, I’ve been searching for a rational and concise way to think about sales. All of the other books I found were about persuasion. April’s approach was exactly what I was looking for. I’m sure this is the one I’m going to keep coming back to and recommending.

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