Page de couverture de Stage (Not Age)

Stage (Not Age)

How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World

Aperçu
OFFRE D'UNE DURÉE LIMITÉE

3 mois gratuits
Essayer pour 0,00 $
L'offre prend fin le 31 juillet 2025 à 23 h 59, heure du Pacifique.
Choisissez 1 livre audio par mois dans notre collection inégalée.
Écoutez à volonté des milliers de livres audio, de titres originaux et de balados.
Accédez à des promotions et à des soldes exclusifs.
Après 3 mois, Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois. Annulation possible à tout moment.

Stage (Not Age)

Auteur(s): Susan Wilner Golden
Narrateur(s): Petrea Burchard
Essayer pour 0,00 $

14,95 $/mois après 3 mois. L'offre prend fin le 31 juillet 2025 à 23 h 59, heure du Pacifique. Annulation possible à tout moment.

Acheter pour 22,26 $

Acheter pour 22,26 $

Confirmer l'achat
Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.
Annuler

À propos de cet audio

The $21 trillion opportunity that can only be unlocked if you rethink everything you think you know about people over sixty.

In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. This change is coming: Nearly everywhere in the world, people over sixty will become the dominant population.

Demographers tend to pose the new longevity as a crisis we are not prepared for. And there are serious issues to address in order to serve this population, and society as a whole.

But longevity also presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of: entertainment, travel, education, healthcare, housing, transportation, consumer goods and services, product design, and financial services will all benefit if they can figure out a way to serve this market.

Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic. It will reset your understanding of what an "old person" is, help identify the systemic barriers to entering the market, and outline ways to overcome them. Best practices of companies that have successfully shifted strategies to reflect the new demographics will show how success can be achieved.

Stage (Not Age) prepares you for an inevitable shift you can't ignore.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Harvard Business School Publishing Corporation (P)2022 Ascent Audio
Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Gestion et leadership Marketing et ventes Prévision et planification stratégique Réussite personnelle Entreprise Marketing Longévité Gestion

Ce que les auditeurs disent de Stage (Not Age)

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.