Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake.

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

With Nothing But the Truth, Marie Henein, arguably the most sought-after lawyer in the country, has written a memoir that is at once raw, beautiful, and altogether unforgettable. Her story, as an immigrant from a tightknit Egyptian-Lebanese family, demonstrates the value of strong role models - from her mother and grandmother, to her brilliant uncle Sami who died of AIDS. She learned the value of hard work, being true to herself and others, and unapologetically owning it all.

Outsmart your lazy and undisciplined tendencies. Become a productivity machine and achieve your goals in record time. Procrastination is the monster that we are always running from. It lurks around every corner, and can completely sabotage your life. But you can learn to defeat it every time. A blueprint for getting into motion from a complete standstill. Understand and defeat your psychological blocks. The Science of Getting Started is a deep dive into our tendency to push things until the last minute possible.