Men have been conditioned to be the quintessential "nice guy". They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic and to put women ahead of their own interests, passions, and purpose. This book exposes the comforting lies you've been told throughout your life for what they really are, enabling you to become a truly authentic alpha who chases excellence and leads a successful passion-filled life.

If everyone is looking to secure a relationship with their perceived best option, then the perception of value must be at the heart of human coupling. In this groundbreaking work, psychologist Orion Taraban sets forth his economic model of relationships and exposes the often uncomfortable laws that govern the sexual marketplace. After listening to "The Value of Others," you'll never look at relationships the same way again.

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women. Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

For men, love is a high-stakes gamble. The right woman can be the best part of a man's life, and the wrong one can lead to personal and financial ruin. In today's climate, no man should venture into romance without a reliable risk-management strategy. The Tactical Guide to Women delivers a solid plan for allowing the right women into your life, and keeping the wrong ones at a safe distance. This is not another book about getting laid. This book is about not getting screwed.

Every man alive today faces a paradox. Your hardwired, biological programming is screaming at you to get girls, get laid, and inevitably start a family. However, today’s women could not be less interested in today’s men.

This essay aims to inform the reader about the real mathematical chances of success he faces in the pursuit of women, as well as the modern-day risks, so that he may make an informed economic decision as to how he best invests his life. It also aims to align the reader's expectations with reality so his life is not ruined by delusion or hope, both of which have ruined millions of lives in the past. But in short, this essay is nothing less than the most important cost-benefit analysis any man will read.

Building on the core works of The Rational Male, Preventive Medicine presents a poignant outline of the phases of maturity and the most commonly predictable experiences men can expect from women as they progress through various stages of life. Rational and pragmatic, the book explores the inter-gender and social dynamics of each stage of women's maturity and provides a practical understanding for men in dealing with women in those phases.

Frame is the first in a series, descripting the work of thousands of men over a decade who have learned how to create a positive male identity in a world that not only lacks it, but punishes it. This first volume describes the tetrahedron of frame, and how to use it to calm the chaos in a suboptimal life, and drive towards something better: self actualization.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.

What is masculinity? Ask ten men and you'll get ten vague, conflicting answers. Unlike any book of its kind, The Way of Men offers a simple, straightforward answer - without getting bogged down in religion, morality, or politics. It's a guide for understanding who men have been and the challenges men face today. The Way of Men captures the silent, stifling rage of men everywhere who find themselves at odds with the overregulated, overcivilized, politically correct modern world.

Whether you're 14 and just trying to figure out life, or 70 and starting to think about estate planning, Bachelor Pad Economics addresses every major (and minor) economic and financial issue the average man will face in his entire life. From dating, to what to major in, to purchasing a home, to starting a business, to children and wife training, Bachelor Pad Economics is the wisdom you wish the father-you-never-had gave you.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

Everything that thousands of men who started in dead bedrooms and lackluster relationships have learned and refined over the years, distilled into a single series of pro-man concepts. Dread is more than taking back your masculinity, but thriving in a society increasingly hostile towards men. Nothing gets soccer moms, feminists, and traditionally conservative wives angrier than watching men thrive in a way that may not necessarily benefit them (though it does if she's a value add to a relationship).