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The Art of Selling to the Affluent
How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
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Narrateur(s):
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Joe Bronzi
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Auteur(s):
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Matt Oechsli
À propos de cet audio
Attract and retain affluent customers and clients.
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.
- Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
- Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
- Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry
The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
©2014 Matthew Oechsli (P)2014 Audible, Inc.Ce que les auditeurs disent de The Art of Selling to the Affluent
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Au global
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Performance
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Histoire
- Dorel Samoila
- 2023-02-15
Only for those that want to earn > $250K / year
If you own a business, market products, sell products, or sell services, and want to know what it takes to earn the business of affluent members or our communities, this is a clear road map to the do's and don'ts. Doubt, worry, fear, reluctance, confidence, professionalism, depth of knowledge, and many more subjects are covered in this skill-building mini-course on how to conduct business in affluent circles. I'm going to add a few of these to my repertoire.
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