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The Digital Pivot

Secrets of Online Marketing

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What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, best-selling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.

This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices.

Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

©2021 CF Kane & Sons (P)2021 CF Kane & Sons Marketing Marketing et ventes Réussite personnelle Marketing numérique Entreprise
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The author provides extensive insights about Owned, Shared and Earned Media and how to win in those areas. This book serves as a valuable guide and reference.

Great book

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