The Language of Trust
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
The Language of Trust
Acheter pour 28,27 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Michael Maslansky
-
Auteur(s):
-
Michael Maslansky
À propos de cet audio
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.
Topics include:
The mechanics and mindset of communicating with trust and credibility
Choosing the right words: being positive, using plain English, being plausible, and personalizing a message
Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's
Case studies from personal finance, consumer products, public utilities, and other areas
©2010 Michael Maslansky (P)2010 Oasis