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The Little Book of Jeong

The Korean Art of Building Deep Connections - and How It Changed My Life

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How did she turn a side hustle into a game-changing business, and at the same time, achieve happiness and fulfillment in her life? For Charlotte, it all came down to one thing - jeong.

One of the most important Korean cultural concepts, jeong is a deep and meaningful connection that can be felt between people, places, and things. It goes deeper than love and friendship and grows stronger with time. In South Korea, jeong encourages generosity, empathy, and the cultivation of lasting bonds.

In The Little Book of Jeong, Charlotte shares how jeong changed her own trajectory in life, landing her a job opportunity in Seoul and giving her the fuel she and her husband, Dave, needed to launch a groundbreaking digital skin-care platform and skin-care line. A personal story that centers around the deep bond she built with Korea, Charlotte reveals how practicing simple acts of jeong can radically change our relationships and challenges us to cultivate jeong in our own lives.

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