The Secret of Culture Change
How to Build Authentic Stories That Transform Your Organization
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
The Secret of Culture Change
Acheter pour 25,00 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Caroline Miller
-
Auteur(s):
-
Jay B. Barney
-
Manoel Amorim
-
Carlos Júlio
À propos de cet audio
Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.
Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?
A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees.
Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified six attributes that every successful culture change story has in common.
These attributes are authentic, revolve around the CEO, signal a clean break with the past and a clear path to the future, appeal to employee heads and hearts, are often theatrical or dramatic, and are told throughout the organization.
With extensive and inspiring examples of stories containing these attributes, the authors illustrate how listeners can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.