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The Spanx Story

What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire

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The Spanx Story

Auteur(s): Charlie Wetzel, Stephanie Wetzel
Narrateur(s): Hayley Cresswell
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À propos de cet audio

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.

The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.

This book educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through all of the hard work that goes into building a billion-dollar company. Through Sara’s story, you will learn:

  • How to develop an idea and turn it into a business.
  • How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.
  • How to recognize when it’s better to hire a CEO than to be the CEO.
  • And, how to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.
©2020 Charlie Wetzel and Stephanie Wetzel (P)2020 HarperCollins Leadership
Comportement organisationnel et travail Développement commercial et entrepreneuriat Gestion et leadership Professionnels et universitaires Entreprise
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Ce que les auditeurs disent de The Spanx Story

Moyenne des évaluations de clients
Au global
  • 4.5 out of 5 stars
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  • 4.5 out of 5 stars
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Histoire
  • 4.5 out of 5 stars
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Filtrer
  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars

Feminism obsession

The all garments mentioned were created by women for women. Instead of focusing mostly on how to build a business it’s more about feminism and the patriarchy. How women are apparently “held down” by garments created for women by women etc etc gets old fast very little about the business itself.

Just a high flown : she got her first start as a pretty girl who’s persuasive.

Should have gone more in depth instead of being a salespitch in a book about mostly the patriarchy

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  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Great inspiration for starting entrepreneurs

Loved it! I finished it in almost one day. Great message. I feel motivated by Sarah story.

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  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Awe Inspiring

As synchronicity this audiobook has swept into the far reaches of my mind to inspire & direct my focus as I launch my new book and new business at 66. A worthwhile book, no doubt.3

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