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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrateur(s): Malcolm Gladwell
- Durée: 8 h et 34 min
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The Tipping Point
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Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
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Ce que les critiques en disent
"History takes on a whole new perspective as he describes events of early America that specifically follow his theories of 'selling the public on an idea' and 'social epidemics.' Feedback from market mavericks further substantiates Gladwell's viewpoints." (AudioFile)
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Ce que les auditeurs disent de The Tipping Point
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Melissa P
- 2019-08-14
great listen
many a-ha moments. great conversation pieces. Word of mouth has become the new way of communication.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Adam
- 2020-01-01
This book was a tipping point for me ...
Great listen. MG does a fantastic job as a reader of his work. Very insightful.
*(Spoiler Alert - the breakdown of Sesame Street is fascinating.)*
This book was another great example of a synchronized message that solidified my thought that Audible is one of the this centuries greatest life hack tools.
I heard once that being able to actually read and understand words from a sentence, in paragraph form, chapter after chapter and book after book was never really an option until a very and current time in human evolution. With the exception of the very few intellectuals, elites and scholars, very few people could learn and get educated by reading. Listening on the other hand dates back to when we gathered around a fire listened and learning from the elders, spiritual intellectuals and elites in the hierarchical establishment.
Love You Audible team, users and fans alike!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- MMH Toronto
- 2019-09-20
Brilliant!
This is the third book I read by Malcolm Gladwell (Blink, Outliers).
One word describes the man .. BRILLIANT!
In this book he describes how fashion, technology, copy cat behavior and epedemics spread - all in the same fashion.
He talks about the influential few who affect the rest of us, about the power of context and about stickiness (yes stickiness).
He talks about how graffiti in a train or a broken window can have huge ramifications in the not so distant future and about how influencers and word of mouth will have an increasingly more powerful role as we move further and further into the information age.
An enjoyable, engaging and thought provoking book. Highly recommend.
His newest book (Talking to Strangers) is already in my library and I plan to read it soon.
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2 les gens ont trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 2023-01-02
Very Interesting!
Had a range of fascinating examples supporting the ideas put forth in the book. Thought provoking!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Victoria Alberto
- 2023-02-18
Recommend!
I truly enjoyed this book for its clear way of explaining human psychology behind epidemics. it's an entertaining journey, very well narrated.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Jeff Alpaugh
- 2018-03-14
A book by a guy who follows his own advice
This book has a lot of incredible and applicable insights for anyone looking to market a product or bring an idea to life.
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5 les gens ont trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Barbara M.
- 2022-10-30
Totally excellent !
I love his thinking and the unique way in which he presents these positions. I listen to Mr. Gladwell in one book or another almost every evening. His work makes me think and nudges me to assess what I thought I new. I enjoy the presentation almost as much as the crystal clear outline of position in his books and his podcasts !
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 2021-02-21
Another Gladwell Masterpiece
What is not to enjoy from every Gladwell's creation?
The research, the language, the masterfull way he shows you the dots and near the last chapter helps you connect them . superb!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Alex
- 2020-11-03
Filled up!
This filled me up with information so profoundly researched... the human brain can be so easily manipulated and we absorb information in such a way we actually think we think our own thoughts.
Amazing.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- John Mark
- 2020-09-13
Captivating book
This book will leave you rethinking lots of things you thought you knew. I love how Gladwell always pulls you to see the bigger picture of things.
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