Fully updated for 2022, The Ultimate Guide to Selling on Etsy is a complete, down-to-earth guide written by real top-one-percent Etsy sellers.

Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views, and traffic. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income.

You won’t find any “secrets” or snake oil in this book. Just replicable strategies that we know work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-one-percent-ranking shop with 23k+ sales, a five-star rating, and a six-figure income. We'll share the exact same strategies we used to grow our Etsy shop.

So skip the guesswork, the “secrets”, and the snake oil. Whether you’re just starting out or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck”. It was the result of meticulous testing, research, and replicable strategies.

So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That’s the bad news. The good news is that these problems aren’t hard to fix—if you know what you’re doing!

Whether you’re just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident or “good luck”. It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. Which means that you can do it in your shop too.

Noelle and Jeanne (that’s us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we love sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We’re here to change that.

In The Ultimate Guide to Selling on Etsy, we’ll walk you through everything you need to know to succeed and grow on Etsy. We’ll share our mistakes (we made a number of them in the beginning), our success, and what works. You’ll learn:

• How to properly set up your shop for success (and common pitfalls!)
• Down-to-earth, real advice, and strategies for keywords that bring in sales
• Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings
• How to price your products (most sellers get this one wrong)
• The best (and most cost-effective) opportunities for paid advertising
• Little-known opportunities for free advertising that actually work
• Etsy-specific customer service guide for earning 50 percent more five-star reviews
• In-depth guide for how to market your shop within and beyond Etsy
• Practical guide to studio space, packaging, and shipping strategies that save you time and money.
• Advice for growing, scaling, and hiring freelancers and virtual assistants
• Creating gorgeous listing photos (without expensive equipment or Photoshop skills!)
• Much, much more.

When we say The Ultimate Guide, we mean it. You can do this. And we’ll show you how. Etsy is an incredible platform with a lot of potential. Now, get out there and Etsy!