The Way We'll Be
The Zogby Report on the Transformation of the American Dream
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Narrateur(s):
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Dick Hill
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Auteur(s):
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John Zogby
À propos de cet audio
Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.
However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition and that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:
Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.