This Is Marketing
You Can't Be Seen Until You Learn to See
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This Is Marketing
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Narrateur(s):
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Seth Godin
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Auteur(s):
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Seth Godin
À propos de cet audio
Number-one Wall Street Journal best-seller.
Instant New York Times best-seller.
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning - deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
©2018 Seth Godin (P)2018 Penguin AudioVous pourriez aussi aimer...
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Au global4.5 out of 5 stars 54
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Ce que les critiques en disent
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)
Ce que les auditeurs disent de This Is Marketing
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire4 out of 5 stars
- Utilisateur anonyme
- 2019-06-20
Best book so far this year
Great insights to the new landscape of internet marketing, really helped us re focus our marketing approach.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Jake L.S.
- 2020-02-26
Great Insights
The Author gives some great and powerful insight along with great instructions to do well and to serve your customer base. He also chastises charlatans and fakes! That's what's up!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 2024-10-24
One of the most thorough and inspiring marketing books I have read
Very enjoyable read/listen. Extremely practical and very easy to follow. I highly recommend this book.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 2019-04-21
Another great read
Seth keeps killing it. First time listening on 1.5x so will definitely re-listen, but definitely worth a listen!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Kevin Mcisaac
- 2019-02-13
good audiobook, recommended
good book, had some good marketing tips. easy listening.
some great chapters and topics. good for beginner to expert
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Au global4 out of 5 stars
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Performance4 out of 5 stars
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Histoire4 out of 5 stars
- devin
- 2022-08-04
nice, easy insights
its a simple but insightful listen, Inspired me to build and improve my brand
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Au global4 out of 5 stars
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Performance4 out of 5 stars
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Histoire4 out of 5 stars
- Carson
- 2018-12-16
Good up to date powerful reminders
I’ve read a good few marketing books (22 immutable laws of marketing is my fav) and this one added to my tool belt some real points about focusing on your niche audience. Very important.
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9 les gens ont trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Aaron
- 2019-03-27
Somewhat obvious book but well done.
Enjoyed the book very much. Always good to hear it from someone else as well as bring thoughts back to the forefront.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 2020-03-28
Amazing As Always
So much great insight as always. Another Seth Godin classic! I took so much away from this book on how to market genuinely and effectively.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 2019-11-30
Seth does it again!
Everyone should listen to this book!
A great go-to book when you need inspiration or just simply need to remind yourself what is important in your work.
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