Traction
How Any Startup Can Achieve Explosive Customer Growth
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Traction
Acheter pour 33,39 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Gabriel Weinberg
-
Auteur(s):
-
Gabriel Weinberg
-
Justin Mares
À propos de cet audio
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
- Find and use offline ads and other channels your competitors probably aren't using
- Get targeted media coverage that will help you reach more customers
- Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
- Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
©2015 Gabriel Weinberg and Justin Mares (P)2015 Gildan Media LLCVous pourriez aussi aimer...
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- Auteur(s): Rob Walling
- Narrateur(s): Rob Walling
- Durée: 4 h et 14 min
- Version intégrale
-
Au global4.5 out of 5 stars 7
-
Performance5 out of 5 stars 4
-
Histoire5 out of 5 stars 4
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
5 out of 5 stars
-
Super thorough, really useful information, and read in a great way.
- Écrit par Adam le 2024-12-31
Auteur(s): Rob Walling
-
Sales Truth
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- Auteur(s): Mike Weinberg, Anthony Iannarino - foreword
- Narrateur(s): Mark Smeby, Gabe Wicks - foreword
- Durée: 6 h et 15 min
- Version intégrale
-
Au global4.5 out of 5 stars 14
-
Performance5 out of 5 stars 12
-
Histoire4.5 out of 5 stars 12
Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.
-
5 out of 5 stars
-
Awesome book!
- Écrit par Amazon Customer le 2019-09-17
Auteur(s): Mike Weinberg, Autres
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Durée: 8 h et 2 min
- Version intégrale
-
Au global4.5 out of 5 stars 1 163
-
Performance4.5 out of 5 stars 997
-
Histoire4.5 out of 5 stars 994
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
2 out of 5 stars
-
Brutal
- Écrit par Lifeoutdoors le 2018-05-22
Auteur(s): Gary Vaynerchuk
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- Auteur(s): Teresa Torres
- Narrateur(s): Teresa Torres
- Durée: 7 h et 9 min
- Version intégrale
-
Au global5 out of 5 stars 9
-
Performance5 out of 5 stars 7
-
Histoire5 out of 5 stars 7
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
5 out of 5 stars
-
How to develop sustainable discovery habits
- Écrit par Utilisateur anonyme le 2023-03-18
Auteur(s): Teresa Torres
-
Lean Marketing
- More Leads. More Profit. Less Marketing
- Auteur(s): Allan Dib
- Narrateur(s): Troy Duran
- Durée: 8 h et 19 min
- Version intégrale
-
Au global4.5 out of 5 stars 3
-
Performance5 out of 5 stars 2
-
Histoire5 out of 5 stars 2
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
-
5 out of 5 stars
-
When the student’s ready, the teacher appears
- Écrit par John le 2024-10-20
Auteur(s): Allan Dib
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- Auteur(s): Frank Slootman
- Narrateur(s): Daniel Henning, Frank Slootman
- Durée: 5 h et 35 min
- Version intégrale
-
Au global4.5 out of 5 stars 28
-
Performance4.5 out of 5 stars 19
-
Histoire4.5 out of 5 stars 19
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
5 out of 5 stars
-
Inspiring.. Loads of practical advice
- Écrit par Kent Weare le 2023-02-20
Auteur(s): Frank Slootman
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- Auteur(s): Rob Walling
- Narrateur(s): Rob Walling
- Durée: 4 h et 14 min
- Version intégrale
-
Au global4.5 out of 5 stars 7
-
Performance5 out of 5 stars 4
-
Histoire5 out of 5 stars 4
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
5 out of 5 stars
-
Super thorough, really useful information, and read in a great way.
- Écrit par Adam le 2024-12-31
Auteur(s): Rob Walling
-
Sales Truth
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- Auteur(s): Mike Weinberg, Anthony Iannarino - foreword
- Narrateur(s): Mark Smeby, Gabe Wicks - foreword
- Durée: 6 h et 15 min
- Version intégrale
-
Au global4.5 out of 5 stars 14
-
Performance5 out of 5 stars 12
-
Histoire4.5 out of 5 stars 12
Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.
-
5 out of 5 stars
-
Awesome book!
- Écrit par Amazon Customer le 2019-09-17
Auteur(s): Mike Weinberg, Autres
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Durée: 8 h et 2 min
- Version intégrale
-
Au global4.5 out of 5 stars 1 163
-
Performance4.5 out of 5 stars 997
-
Histoire4.5 out of 5 stars 994
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
2 out of 5 stars
-
Brutal
- Écrit par Lifeoutdoors le 2018-05-22
Auteur(s): Gary Vaynerchuk
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- Auteur(s): Teresa Torres
- Narrateur(s): Teresa Torres
- Durée: 7 h et 9 min
- Version intégrale
-
Au global5 out of 5 stars 9
-
Performance5 out of 5 stars 7
-
Histoire5 out of 5 stars 7
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
5 out of 5 stars
-
How to develop sustainable discovery habits
- Écrit par Utilisateur anonyme le 2023-03-18
Auteur(s): Teresa Torres
-
Lean Marketing
- More Leads. More Profit. Less Marketing
- Auteur(s): Allan Dib
- Narrateur(s): Troy Duran
- Durée: 8 h et 19 min
- Version intégrale
-
Au global4.5 out of 5 stars 3
-
Performance5 out of 5 stars 2
-
Histoire5 out of 5 stars 2
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
-
5 out of 5 stars
-
When the student’s ready, the teacher appears
- Écrit par John le 2024-10-20
Auteur(s): Allan Dib
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- Auteur(s): Frank Slootman
- Narrateur(s): Daniel Henning, Frank Slootman
- Durée: 5 h et 35 min
- Version intégrale
-
Au global4.5 out of 5 stars 28
-
Performance4.5 out of 5 stars 19
-
Histoire4.5 out of 5 stars 19
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
5 out of 5 stars
-
Inspiring.. Loads of practical advice
- Écrit par Kent Weare le 2023-02-20
Auteur(s): Frank Slootman
Ce que les critiques en disent
Ce que les auditeurs disent de Traction
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire4 out of 5 stars
- Stacy Richter
- 2019-03-11
Good mix of why & how
I learned alot from this book. it was a great mix of WHY traction is important and getting me revved up to go after it. It also followed up on the how with amazing suggestions of all the tools available to build traction and when each tool is most likely to be successful.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global4 out of 5 stars
- NITE
- 2019-07-12
good information average narration.
loved the information but found narrator to be tad monotone and blocky.
other then narration.. great listen!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Utilisateur anonyme
- 2024-08-13
Great
Super, super nice book! Well structured. I learned a lot of things. For me, it's a must-read.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance4 out of 5 stars
-
Histoire4 out of 5 stars
- Brandon
- 2018-09-19
Must read for any startup founder
In this book Gabriel Weinberg thoughtfully coaches you through all the different channels your company can use to acquire users. He also teaches you his 3 step framework dubbed ‘bullseye’ you can use to pinpoint which channel(s) will work the best for your company.
Gabriel Weinberg is both the author and narrator of this audio book. He supplements many of his points with real life scenarios he's experienced through his successful startup DuckDuckGo. His voice is somewhat dull and robot-like but it will not distract you from understanding what he is trying to communicate.
#Audible1
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
4 les gens ont trouvé cela utile
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Amazon Customer
- 2020-09-02
Every founder needs to read this book
Traction has become so important with startups and integral to your funding. This is a step by step guide for any founder who is running a startup. Fabulous read!!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global1 out of 5 stars
-
Performance4 out of 5 stars
-
Histoire3 out of 5 stars
- Sarah
- 2021-07-10
Outdated, very random info
Unfortunately a lot of this information doesn’t stand the test of time and is no longer relevant (refers to using the yellow pages at one point) It was also all over the place as each chapter was wildly different, which I know was the point but I don’t know, it didn’t come together or work for my situation. I’m sure this book is good for someone but I got very little out of it
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile