The hardest yet most essential element of writing great fiction is character—specifically, creating a central hero who is relatable, compelling, and worth the audience's precious time. In this entertaining and practical guide, popular blogger, writing coach and screenwriter Matt Bird breaks down what makes characters embraceable and unforgettable, and presents insider tips and tricks for writers of all levels and genres.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

The Sleepwalkers: How Europe Went to War in 1914 is historian Christopher Clark’s riveting account of the explosive beginnings of World War I. Drawing on new scholarship, Clark offers a fresh look at World War I, focusing not on the battles and atrocities of the war itself, but on the complex events and relationships that led a group of well-meaning leaders into brutal conflict.

C. S. Lewis offers a magisterial take on the literature and poetry of one of the most consequential periods in world history, providing deep insight into some of the greatest writers of the age, including Edmund Spenser, William Shakespeare, William Tyndale, John Knox, Dr. Johnson, Richard Hooker, Hugh Latimer, Christopher Marlowe, John Donne, and Thomas Cranmer.

Exercise is health-enhancing and life-extending, yet many of us feel it's a chore. But as Kelly McGonigal reveals, it doesn't have to be. Movement can and should be a source of joy. Through her trademark blend of science and storytelling, McGonigal draws on insights from neuroscience, psychology, anthropology, and evolutionary biology, as well as memoirs, ethnographies, and philosophers. She shows how movement is intertwined with some of the most basic human joys, including self-expression, social connection, and mastery.

The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Here's what started the phenomenon: This book has been a best seller for over 15 years and has been used by screenwriters around the world! Blake Snyder tells all in this fast, funny, and candid look inside the movie business. Save the Cat is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.

Your brain is the most essential organ in your body. The brain and spinal cord are intimately connected to every bodily system and organ, so when it is balanced everything in your body and mind will function more efficiently. It's vitally important to take proactive steps now, or you risk losing everything, including your ability to think clearly, be creative, remember details, solve problems and retain your memory.

Tired of the hero's journey? Frustrated that funny, romantic, and comforting stories aren't taken seriously? Sad that the books and movies you love never seem to be critically acclaimed, even when they sell like crazy? The heroine's journey is here to help. Multiple New York Times best-selling author Gail Carriger presents a clear, concise analysis of the heroine's journey, how it differs from the hero's journey, and how you can use it to improve your writing and your life. Narrated by Starla Huchton.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.

An award-winning journalist, avid reader and new mom, Karma Brown dreamed of writing her first novel. But between diapers and tight deadlines, how could she? For Brown, the answer to this problem was to rise earlier every day and use that time to write. In The 4% Fix, Karma Brown reveals the latest research about time management and goal-setting and shares strategies that have worked for her as well as for others. How will you use this one hour—only 4% of your day—to change your life?

Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett demystify that big gray blob between your ears. In seven short essays (plus a bite-sized story about how brains evolved), this slim, entertaining, and accessible collection reveals mind-expanding lessons from the front lines of neuroscience research. You'll learn where brains came from, how they're structured (and why it matters), and how yours works in tandem with other brains to create everything you experience.