Reimagining Family Life with Alma Dóra: Heima’s Mission to Balance the Household

In this episode, we welcome Alma Dóra, the innovative mind behind Heima, a groundbreaking app designed to revolutionize how families manage household tasks. Alma delves into the core vision of Heima, a platform that gamifies and automates household responsibilities to foster a more equitable division of labour at home. Rooted in her passion for gender equality, Alma shares how Heima aims to ease the burden that often disproportionately falls on women, transforming family dynamics and improving relationships.

The conversation navigates the intersection of family life, gender roles, and entrepreneurship. Alma sheds light on the systemic challenges women face in the entrepreneurial landscape, particularly in securing funding. Her insights emphasize the need for inclusive practices in venture capital and the vital role of supportive ecosystems in nurturing women-led businesses. Through this dialogue, Alma invites listeners to rethink societal norms and explore how technology can empower families to cultivate a cooperative, harmonious home environment.

Join us as Alma's inspiring journey reveals the profound impact of collaborative parenting and fair household management, offering a blueprint for a future where balance and equality are the foundation of family life.

Key Topics in This Episode:

• The concept behind Heima and its role in fostering family collaboration.
• Addressing the funding gap for female entrepreneurs and why it’s a gender issue.
• How Alma’s background in gender equality shapes her entrepreneurial approach.
• The importance of reshaping perceptions around household labour.
• Encouraging investors to support and recognize the potential of women-led ventures.
• Strategies for achieving work-life balance as an entrepreneur.

Explore Heima:

• Visit Heima: getheima.com
• Connect with Alma Dóra on LinkedIn: Alma Dóra Ríkardsdóttir

Listen now to discover how Heima is redefining family dynamics and learn from Alma’s journey in creating a more equitable world for families and entrepreneurs alike!