• 10. From impression to long-term relationship (content marketing – part 3/3)

  • Nov 8 2022
  • Durée: 11 min
  • Podcast

10. From impression to long-term relationship (content marketing – part 3/3)

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  • Résumé

  • What knowledge do we gain on the #web? How do we move from #impression to #relationship? What are the promises and perils of the #digital world? How does our contemporary attitude of asking translate into a quest for genuine and substantive value? #search engine and #socialmedia can be tools for an authentically human adventure? (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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