Websites have been an integral component for businesses over the past decade. However,  the Covid-19 pandemic has accelerated the need for websites. Whether your business has been in operation for ten years or just ten days, you need an online presence.  

A website acts as your online shop where people across the globe can reach out to you. 

In this episode, we focus on how to make your website work for your business growth. How do you build your online presence? If you already have an online presence, why is it not working for your growth, and how can you inject some caffeine into it?

• How do you make your website stand out? Do you have a unique brand?[03:32]
• Planning your website’s layout.  [04:33]
• Creating valuable and shareable content [05:57]
• Encouraging interactions on your website. How do you ensure your website inspires action from our audience? [06:30]
• Having regular website maintenance [07:16]

RELEVANT LINKS MENTIONED IN THE PODCAST:

●   Get a free ebook. Website looking tired. Here’s how to inject some caffeine into it.

●   If you do not have a high budget and need a website for your business, consider booking a meeting with us.
●   Click to know more about Celeste Lustosa and take your marketing to the next level: https://lustosamarketing.com/

Follow Lustosa Marketing social media:

 Instagram: @lustosa_marketing

Youtube: Lustosa Marketing

This podcast is under Guerrilla Podcast Syndicate and is powered by Kangaroofern, Australia's Independent Podcast Management Company.

 Kangaroofern Website: https://kangaroofern.com/

Kangaroofern Facebook: https://www.facebook.com/kangaroofern

Guerilla Podcast Syndicate Facebook: https://www.facebook.com/guerrillasweare

Guerilla Podcast Syndicate Website: https://guerrillapodcastsyndicate.com/

More about 10- Minute Marketing Podcast

10-Minute Marketing with Celeste takes you on a journey where you can learn the latest marketing and sales techniques that can help your business scale at a faster pace, without leaving you burnt out.

 Thanks so much for listening to our podcast!

 If you enjoyed this episode, be sure to subscribe. So, you'll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page.

 You can also subscribe to the podcast app on your mobile device. 

 If you found value in this episode, Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. 

 They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 

If you have a minute, please leave an honest review of Apple Podcasts.  Do you have some feedback or questions about this episode? Leave a note in the comment section below!

 if you have any questions, feel free to reach out to us. And if you want to know more check out www.kangaroofern.com

Whether you are a sole trader, a small-medium business owner, or you’re working for a big company, marketing is a good investment. In this episode, we focus on marketing budgets. Why are most small businesses not doing them?  We also focus on the essential components of a marketing budget, its importance, and how much you should spend on your marketing budget.

Besides, how do you calculate the return on investment based on the marketing tactics bringing more leads? 

In this episode, Celeste Lustosa explained to us why aren’t small businesses doing them and why they should

●        Components of a marketing budget [01.52]

●        Why should you invest in marketing? [02:42]

●        What’s the importance of having a good marketing strategy/plan? [03:41]

●        Why are marketing budgets so important? [05:12]

●        What percentage of your revenues needs to be incorporated into your marketing budget? [08:30]

RELEVANT LINKS MENTIONED IN THE PODCAST:

Click to know more about Celeste Lustosa and take your marketing to the next level: https://lustosamarketing.com/
 

Follow Lustosa Marketing social media:

 Instagram: @lustosa_marketing

Youtube: Lustosa Marketing

This podcast is under Guerrilla Podcast Syndicate and is powered by Kangaroofern, Australia's Independent Podcast Management Company.

 Kangaroofern Website: https://kangaroofern.com/

Kangaroofern Facebook: https://www.facebook.com/kangaroofern

Guerilla Podcast Syndicate Facebook: https://www.facebook.com/guerrillasweare

Guerilla Podcast Syndicate Website: https://guerrillapodcastsyndicate.com/

More about 10- Minute Marketing Podcast

10-Minute Marketing with Celeste takes you on a journey where you can learn the latest marketing and sales techniques that can help your business scale at a faster pace, without leaving you burnt out.

 Thanks so much for listening to our podcast!

 If you enjoyed this episode, be sure to subscribe. So, you'll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page.

 You can also subscribe to the podcast app on your mobile device. 

 If you found value in this episode, Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. 

 They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 

If you have a minute, please leave an honest review of Apple Podcasts.  Do you have some feedback or questions about this episode? Leave a note in the comment section below!

 if you have any questions, feel free to reach out to us. And if you want to know more check out www.kangaroofern.com

★ Support this podcast ★

You've got mail! Why Email Marketing is the best tactic for the small budgets

Are you using your email to get your lead? 

Today's episode is very exciting because it's a marketing tactic, that if you're not taken advantage of listening to these episodes with pen and paper in hand, and it will give you some really great insights on why you should start exploring email marketing.

She will give some insight on email marketing and free marketing platforms that allow you to send  email marketing for free

In this episode, Celeste Lustosa explained to us why Email Marketing is the best tactic for the small Budget.
 

·          What are the free email marketing tools? 

·         Why email marketing is an effective way to reach your audience?

·         Why your email needs to be personalized and add value to your audience?

·         Why should your email focus on benefits and encourage the reader to act?

RELEVANT LINKS MENTIONED IN THE PODCAST:

Click to know more about Celeste Lustosa and take your marketing to the next level: https://lustosamarketing.com/

Follow Lustosa Marketing social media:

 Instagram: @lustosa_marketing

Youtube: Lustosa Marketing

This podcast is under Guerrilla Podcast Syndicate and powered by Kangaroofern, Australia's Independent Podcast Management Company.

 Kangaroofern Website: https://kangaroofern.com/

Kangaroofern Facebook: https://www.facebook.com/kangaroofern

Guerilla Podcast Syndicate Facebook: https://www.facebook.com/guerrillasweare

Guerilla Podcast Syndicate Website: https://guerrillapodcastsyndicate.com/

More about 10- Minute Marketing Podcast

10-Minute Marketing with Celeste takes you on a journey where you can learn the latest marketing and sales techniques that can help your business scale at a faster pace, without leaving you burnt out.

 Thanks so much for listening to our podcast!

 If you enjoyed this episode, be sure to subscribe. So, you'll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page.

 You can also subscribe to the podcast app on your mobile device. 

 If you found value in this episode, Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. 

 They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 

If you have a minute, please leave an honest review of Apple Podcasts.  Do you have some feedback or questions about this episode? Leave a note in the comment section below!

 if you have any questions, feel free to reach out to us. And if you want to know more check out www.kangaroofern.com

★ Support this podcast ★

Let’s Un complicate Social Media

Hello! Welcome to 10 Minute Marketing with Celeste, a marketing expert for over 20 years. Are you a sole trader, a small to medium business owner or working for a bigger business? Stay tuned to today’s 10-minute episode and get key facts about what social media marketing is really about. Say goodbye to second guessing yourself and following unmerited assumptions. Say hello to the new way to deal with social media marketing. Let’s Un complicate Social Media! 

In this episode about Social Media. These are the points you shouldn’t miss:

·         [2:42] Why is social media important to a business? 

·         [3:22] How to identify the right content to use on social media.

·         [3:49] How your ideal customer dictates your channel of choice

·         [5:13] How the consistency and content structure are crucial to your success on social media.

·         [6:22] How to balance the time you spend on social media.

·         [8:53] How the 80/20 rule will improve your social media presence.

PODCAST SUMMARY

Social media is here to stay and every business owner needs to make peace with it and maximize on its potential before it’s too late. As a marketer, it’s your chance to get a wider audience and gain knowledge and skills that will make your business thrive.

What do you post on social media? Your content is what will get you customers. It’s crucial that you identify your ideal customer before going into marketing. [For those who are unsure about their ideal customer, subscribe and listen to our previous episode on how to find your ideal customer].

Your ideal customer dictates what content you use. They also dictate the channel you will use. Will it be linkedIn, Tik Tok, Facebook, or Instagram? Know which channel your potential customers frequent and use that channel to bond with them. 

Social Media is not about selling, it’s about being social! Try to resonate with your customers’ pain points.

Most importantly, you need to be consistent if you want to thrive on social media marketing. The best way to do this is to plan ahead of time. Have a schedule. Have a STRATEGY!

Have a balance in how you spend your time on social media. For instance, spend 70% of the time focusing on your content, making sure it's up to the standards of your audience. And then 30% of that time, just seeing what others are doing, liking and supporting other business not just promoting yours. 

You could also apply the 80/20 rule; where 80% is just creating value to your audience, giving them something that interests them. The 20% will become purely sales driven. Finally, remember to have a clear and concise call_to_action for your audience. 

Relevant links mentioned in the podcast:

Click to know more about Celeste Lustosa and take your marketing to the next level: https://lustosamarketing.com/

Follow Lustosa Marketing social media:

Instagram: @lustosa_marketing

Youtube: Lustosa Marketing

This podcast is under Guerrilla Podcast Syndicate and powered by Kangaroofern, Australia's Independent Podcast Management Company.

Kangaroofern Website: https://kangaroofern.com/

Kangaroofern Facebook: https://www.facebook.com/kangaroofern

Guerilla Podcast Syndicate Facebook: https://www.facebook.com/guerrillasweare

Guerilla Podcast Syndicate Website:

Welcome to this new episode of 10 minutes marketing with your host Celeste Lustosa, an expert with over 20 years of marketing. If you’re a prominent business owner, just starting or running an online business, this is your chance to learn the secrets of marketing and sales. Through a 10 minutes episode, you will learn how to scale and grow your business the right way.

 
In this episode about Customer Avatar. these are the points you shouldn’t miss:
 

• How important it is to know your ideal customer. [2:43]
• Celeste breaks down the criteria you should be looking for in your ideal customer [3:57]
• The importance of talking to your customer to improve your service.[4:21]
• Homework: Identify your customer [5:20]
• The importance of taking notes and using your staff experience with customers. [6:28]
• How to reach the right audience as a small business. [7:08]
• The importance of speaking your audience language in building trust.[9:02]

Summary of topics discussed:

Perfect customer

Marketing to everyone is a waste of money and energy, and not everyone will be interested in your services or products. Thus, identifying your ideal customer is vital to start on the right foot and achieve more sales.

The importance of customer conversation

It’s needless to say that communication is the most critical side of marketing. Understanding your customer is vital for improving your service, thus, having a loyal customer base.

Homework

Identify five customers and try to start a conversation with them. You can find a friend or a family member that falls into your niche for small business owners. Then ask them out for a chat and understand their needs and how you can help them. Try taking notes and implementing everything you learned to improve your business.

Finding the target customer as a small business owner

It’s important to know that when you get into competition with big companies. You’re going against someone with millions of dollars to invest in marketing, thus, overshadowing your business. So as a small business owner, it would help if you were more specific when choosing who to target, don’t go for larger audiences. 

Trust

Speak your audience’s language, and people tend to go for the brands they trust the most. Additionally, the best way to earn someone’s trust is to speak their language and relate to their experiences, so use that to your advantage to build a customer base that sticks with your business and helps you grow it. 

Relevant links mentioned in the podcast:

Click to know more about Celeste Lustosa and take your marketing to the next level: https://lustosamarketing.com/

Follow Lustosa Marketing social media:

Instagram: @lustosa_marketing

Youtube: Lustosa Marketing

This podcast is under Guerrilla Podcast Syndicate and powered by Kangaroofern, Australia's Independent Podcast Management Company.

Kangaroofern Website: https://kangaroofern.com/

Kangaroofern Facebook: https://www.facebook.com/kangaroofern

Guerilla Podcast Syndicate Facebook: https://www.facebook.com/guerrillasweare

Guerilla Podcast Syndicate Website: https://guerrillapodcastsyndicate.com/

More about...

SUMMARY

What is Marketing ? 

In this episode, Celeste discusses the meaning of Marketing and how it plays an essential part in your business.

Celeste Lustosa is a Marketing Strategist with over 20 years of experience. She started her journey in Brazil and has been living in Australia for the past 12 years. Join her as she talks about the basics of marketing.

In this episode about Marketing , we cover :

·        Marketing as a Circus [3:50]

·        What is Marketing [5:04]

·        The Purpose of the 10 minute Marketing Podcast [7;28]

·        Marketing in our daily life [10:28]

Resources and links mentioned in this episode:

·        The 1 Page Marketing Plan by Allan Dib

·        This is Marketing by Seth Godin

·        www.lustosamarketing.com

More about 10 Minute Marketing Show:

10-Minute Marketing with Celeste takes you on a journey where you can learn the latest marketing and sales techniques that can help your business scale at a faster pace, without leaving you burnt out.

Thanks for listening and watching!

If you enjoyed this episode, be sure to subscribe. So, you’ll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page.

If you have a minute, please leave an honest review on Apple Podcasts. I also love reading the reviews.

★ Support this podcast ★

10-Minute Marketing with Celeste takes you on a journey where you can learn the latest marketing and sales techniques that can help your business scale at a faster pace, without leaving you burnt out.

👍Thanks for watching! Please Like, Share & comment 👍
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Thanks for listening!   Thanks so much for listening to our podcast!

If you enjoyed this episode, be sure to subscribe. So, you'll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page.

You can also subscribe to the podcast app on your mobile device. 

If you found value in this episode, Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. 

They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 

If you have a minute, please leave an honest review of Apple Podcasts.  Do you have some feedback or questions about this episode? Leave a note in the comment section below!

if you have any questions, feel free to reach out to us. And if you want to know more check out www.kangaroofern.com

Connect with me on LinkedIn and Facebook  . Find me on Instagram and the Facebook group Rebounce Australia 

👍Thanks for watching! Please Like, Share & comment 👍
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Listen to the full podcast -  https://guerrillapodcastsyndicate.com

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