• #17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement

  • May 9 2023
  • Durée: 46 min
  • Podcast

#17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement

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  • Résumé

  • As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior. To shed light on the benefits of GA4 and how it's revolutionizing marketing measurement, we sat down with Ken Williams, a Google Analytics expert who has been using BigQuery and big data to gain powerful insights into his clients' analytics. In this interview, Ken shares his experience with GA4 and how it's helped his clients make data-driven decisions, enhance their marketing strategies, and achieve their business objectives. He also discusses the importance of leveraging advanced analytics tools like BigQuery to unlock the full potential of GA4 and stay ahead of the competition. Don't miss out on this opportunity to learn from a GA4 and analytics pro and stay ahead of the game in marketing measurement. Ken's Info: https://www.ken-williams.com/

    https://twitter.com/KenWilly

    https://www.linkedin.com/in/kennethcwilliams/
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