17 - Performance Branding 101 with your host, Bryan Karas
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17 - Performance Branding 101 with your host, Bryan Karas
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À propos de cet audio
Are click-based attribution models holding your marketing strategy back?
In this special solo episode, Bryan introduces a new Playbook Media service called performance branding: a game-changing approach that shifts marketing dollars from traditional low-funnel spending to educating consumers earlier in the buying cycle. The end result? Higher conversion rates and better customer loyalty.
Discover:
The evolution of marketing, from traditional brand spend to direct response (DR) advertising
The limitations of click-based attribution models, and what you should be doing instead
How performance branding improves storytelling and reach to drive conversions
Connect with Bryan:
https://www.linkedin.com/in/bryankaras/
https://bryankaras.com/
Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/