#18: How To Attract Your Dream Clients Today’s episode of the podcast is delving deeper into the idea of the “dream client”. We will be taking the idea of where to find dream clients and discussing the best strategies to get these dream clients on board with your business. Key takeaways So often we worry about where to find our dream client and not how to attract them. ICA (Ideal Client Avatar) Exercises - who is your dream client? Factors to consider: location; age; goals and struggles. We underestimate the importance of our own website, is it good enough to attract our dream client? Is your website set up ready to attract? Language within the copy (wording, tone and how you address clients) Imagery (brand photography v stock pictures; aesthetics are a key investment). Testimonials, case studies and portfolios (use dream clients who have been through the process and keep them at the forefront) Aesthetics of your website - does the look and feel match your dream client? Social media is a really important tool, are you using the same platforms as your dream client? We don’t have to be on all platforms all of the time, make sure you enjoy the platforms that you are using. A key thought: if your dream client is sat scrolling, are they going to stop for you? Good social media coverage requires research into your dream client’s social media habits. Be prepared to put some time into this. Core content such as blogs, YouTube videos and podcasts are useful tools to give your clients a glimpse into your expertise. Recommendations and word of mouth are vital in finding your dream clients. Strategies to put in place: Check your website set up. Are you spending enough time on social media platforms? Do you need to start using core content for more exposure? Carry out an ICA exercise to find your dream client. One thing to remember above all else “It’s not about us, it’s about what the dream client wants and we have to put ourselves in their shoes!” Highlights you simply cannot miss! Who is the dream client? (2:20) Is your website ready for your dream client? (3:45) The importance of social media in attracting your dream client (11:52) How core content can make you more visible to your dream clients (15:35) Strategies and tips to use in your business (17:42)
