• 18-Investing in Brand Story w/ Kirk Nielson of Tap In Digital

  • Jan 8 2025
  • Durée: 51 min
  • Podcast

18-Investing in Brand Story w/ Kirk Nielson of Tap In Digital

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  • Résumé

  • There’s no bigger buzzword than “data-driven.” Tap In Digital co-founder Kirk Nielson actually earns the description – and he’s making one big bet based on data:

    The importance of investing in brand marketing.

    Kirk is in the business of solving one problem for clients: where to spend their next dollar for maximum impact. In this episode of Catching Fire, which is a precursor to an exciting service launch coming soon from Playbook Media, he shares:

    How performance branding accelerates growth through better brand marketing

    The limitations of media mix modeling and how to work around them

    How non-marketing factors affect your marketing efforts

    Why it’s so important to unify product and marketing

    Connect with Kirk:

    https://www.linkedin.com/in/kirk-nielson-4039023b/

    Connect with Bryan:

    https://www.linkedin.com/in/bryankaras/

    https://bryankaras.com/

    Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

    Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/


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