Get ready to hit the ground running in 2025! In this annual planning episode, Terry and Aaron share fresh, unique strategies to help you prepare for your most successful year yet. As planning geeks, they’ll guide you through actionable ideas to improve your processes, set impactful goals, and elevate your business in the new year. From reviewing 2024's lessons to implementing innovative tools and forward-thinking strategies, this episode is packed with insights to inspire growth and change. Whether you’re fine-tuning your current plans or looking for creative new ways to push forward, this is a show you don’t want to miss! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/f9YFuamBUzg Dad Joke Why was the letter E the only letter to receive a gift from Santa? The rest of the letters were Not-E (Naughty) Thanks, Ramona McKee Bonus: During Christmas, there are only 25 letters in the alphabet Yep, No L (Noel) Planning for 2025 Last year… Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond? What did you learn about you… about your business? Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship? Diversify your technology Diversify your customer base Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term, but a requirement to a lot of our markets. The buyer has increased awareness and demand for eco-friendly and ethically produced apparel. Understanding what that truly means to your customers is crucial. Sourcing sustainable materials Reducing waste Adopting eco-conscious production methods. Terry: It’s time to implement 52/15 Training. A new year and a new approach to education in your shop. What it’s about… Best-trained staff in your market Don’t know where to start? Go into the 2RG archives and use the Secret Sauce videos. Aaron: Customer-Centric Approach: I believe 2024 is going to be a good year, but I think it is also going to be a cautious year. Election year, lots of unrest in the world. Decorators must make decisions based on their unique business foundation. Decorators need to be very clear about what their reason and values are, who exactly their ideal customers are, and what specific internal challenge they can solve for their ideal customers. So take some time to look at how you interact with your ideal client. Do your services really meet their complete needs? What processes or “ways we have always done it” need to be changed? What policies need to be rewritten to make sure they focus on what is in it for the customer? Terry: Take a look back at your 2023 expenses. Compare them with 2022, and beyond, maybe your last healthy year before covid.
