In this episode of the Gratitude Geek Podcast, Mickie Kennedy, founder of eReleases, dives into the transformative power of earned media for small businesses. Mickie shares how well-placed press releases and engaging storytelling can lead to substantial business growth, enhance credibility, and attract loyal customers. He also provides actionable insights on crafting compelling press releases, building relationships with journalists, and leveraging the shift from print to digital media to maximize results.

Key Takeaways:

• How earned media strategies can lead to multi-million dollar opportunities.
• The importance of targeted press releases and engaging storytelling.
• Practical tips for crafting press releases that resonate with journalists.
• The evolving PR landscape and adapting strategies for the digital age.
• Why personal storytelling can elevate a business’s media presence.

Resources:

• Full Show Notes: http://kandasrodarte.com/255
• Learn how to craft newsworthy press releases that resonate with journalists: https://www.ereleases.com/plan/
• E-Releases: http://ereleases.com

Episode Highlights:

• 00:00:00 – Introduction to earned media and its impact.
• 00:10:00 – Evolution of press release tools and syndication pitfalls.
• 00:25:00 – PR as an untapped resource for small businesses.
• 00:35:00 – Key elements of effective press releases.
• 00:50:00 – Building relationships with journalists for long-term success.

If you enjoyed this episode, please subscribe to the Gratitude Geek Podcast, leave a review, and share it with fellow solopreneurs who want to elevate their media strategy!