• #264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson

  • Feb 4 2025
  • Durée: 1 h et 8 min
  • Podcast

#264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • We all know that data doesn't speak for itself, but what happens when multiple instruments of measurement contain flaws or gaps that impede our ability to measure what matters on their own? Turning to our intuition and triangulation of what's happening in the broader macro sense can often help explain our understanding of our customers' ever-changing choices, opinions, and actions. Thankfully we had Erika Olson, co-founder of fwd. — which in our opinion is essentially the Freakonomics of marketing consultancies — join Tim, Moe and Val for this discussion to dive into some real-world examples of things that are inherently hard to measure and ways to overcome those challenges. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
    Voir plus Voir moins
Voir plus Voir moins

Ce que les auditeurs disent de #264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.