2Bobs—with David C. Baker and Blair Enns

Auteur(s): David C. Baker and Blair Enns
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  • Résumé

  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Développement commercial et entrepreneuriat Gestion et leadership Économie
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Épisodes
  • Don't Bother Eating Your Veggies

    Don't Bother Eating Your Veggies
    Jan 15 2025

    In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing.

    LINKS

    "The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com

    "The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode
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    25 min
  • Adapting Hiring Strategies Over Time

    Adapting Hiring Strategies Over Time
    Jan 1 2025

    David describes the differences in what kind of people principals should hire during the early stage of their creative firm’s development when it’s all about “what we can afford,” the middle stage when it’s about “what we need,” and then the later days of an agency when it’s about “what we can learn.”

    LINKS

    “How Your Hiring Strategies Change” by David C. Baker for punctuation.com

    “The Problem of Standards” by David Maister
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    26 min
  • The Barbell of Pricing Risk

    The Barbell of Pricing Risk
    Dec 18 2024

    Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.
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    26 min

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