PR expert Sabina Hitchen, founder of Press for Success is sharing her advice how you can get featured in the press! Sabina has helped over 15,000 entrepreneurs through her courses, and she brings her unique blend of teaching background and PR expertise to share quick, actionable strategies for getting press coverage. What I love about Sabina's approach is how she breaks down what could be an overwhelming process into clear, manageable steps that any business owner can implement.
The episode is packed with golden nuggets, particularly around two key strategies for fast press coverage: leveraging seasonal stories and piggybacking on hot topics. Sabina teache where you should pitch and how to get coverage quickly! What really resonated with me was her practical advice about following up and creating a consistent PR workflow - something that's often overlooked but crucial for success. As someone who's been featured in Fast Company and Business Insider myself, I know firsthand how valuable these insights are for entrepreneurs looking to increase their visibility and grow their business.
You will learn:
- Where to take your story for fast results - 4:13
- To tie your story/expertise to timely topics and calendar events - 5:11
- To piggyback on hot topics: Insert yourself into ongoing news conversations - 7:05
- How to execute properly, writing clear and concise emails to media contacts - 10:58
- How to establish a consistent PR workflow in your business - 12:19
LINKS:
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