Welcome to EARLY, the podcast about web3 business from Bankless Consulting.

DSide's guests today are Dr. Sergey Kachur and 0xHunter. Dr. Kachur is the founder of the UMedHub and UHub protocol, while OxHunter is a software consultant from Bankless Consultancy who collaborated with Dr.Kachur on the project. The protocol seeks to align incentives with purpose in the healthcare profession by rewarding industry professionals for answering questions from the community. The answers are fully audited by other industry professionals, which creates a virtuous reward cycle. The cycle rewards the most palatable and accurate information based on consensus, as well as rewarding the community member who initiated the question.

The episode delved into the evolution of the UMed protocol, emphasizing its core goal of monetizing and delivering physician expertise while expanding into a broader information management system. DSide and the guests get into discussing Dr. Kachur's "Aha moment," which led to the creation of the UMed protocol. It stemmed from his experience studying for board exams and the realization that there could be a way to incentivize users and automate the process of extracting value from repetitive question answering.

The episode progresses to an extensive Q and A session with the two guests. They explore further Dr.Kachur’s Aha moment, his excitement about how the protocol can extend beyond the Healthcare Industry, and his desire to disrupt the social media industry by creating a repository of consensus-oriented data that distinguishes accurate information from the rest.

The episode concludes with a discussing of incentive models for truth and the risks associated with consensus being wrong. The guests were particularly excited to test the tokenomic assumptions of attaching value to niche knowledge communities and turning hobbies into valuable assets. 

0:00 - Bankless introduction

8:30 - Guest introduction

10:25 - Dr. Kachur’s experience working with Bankless

20:38 - UHub’s evolution

25:25 - OPEN QUESTIONS:
- 26:09 - Dr. Kachur’s Aha! moment

- 29:34 - Work / Life Balance and Bandwidth

- 30:52 - Disrupting Social Media

- 34:35 - Creating incentive models for the truth?

- 37:57 - What happens if the consensus is wrong?

- 41:12 - Monetizing niche knowledge markets

• LinkedIn - Dr. Sergey Kachur

• Website - DiveDeep.io

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