#34: Why Xero Are Brave Enough to Offer a Crazy Discount. Maybe You Should Too?

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#34: Why Xero Are Brave Enough to Offer a Crazy Discount. Maybe You Should Too?

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Ryan discusses the effectiveness of offering significant discounts to attract new customers, particularly for SaaS businesses. He shares insights on customer lifetime value and the potential long-term benefits of such strategies despite the risks of short-term revenue dips and increased churn. Ryan encourages listeners to consider these tactics as a way to boost sales and grow their customer base.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

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