• 4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking

  • Apr 11 2024
  • Durée: 45 min
  • Podcast

4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.


    On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.


    Research Revolutionaries is brought to you by ⁠⁠⁠Delineate⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

    Voir plus Voir moins
Voir plus Voir moins

Ce que les auditeurs disent de 4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.