• 40% of New Products Fail: AdaIQ’s AI Solution Might Change the Game

  • Jan 31 2025
  • Durée: 25 min
  • Podcast

40% of New Products Fail: AdaIQ’s AI Solution Might Change the Game

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  • Résumé

  • What if AI could transform product design by seamlessly integrating consumer insights and predictive analytics? How can startups and established companies alike harness AI to bridge the gap between creativity and data-driven innovation? In this episode of Pioneers: The Siemens Startup Podcast, host Paul Musto is joined by co-host Tucker Marion from Northeastern University and special guest Liz Graham, CEO of AdaIQ. Liz discusses her journey from corporate law to startup leadership, her experience with hyper-growth companies like HubSpot and Wayfair, and her vision for AdaIQ—a company using AI to revolutionize product design. The trio dives into the challenges of creating a culture of innovation, the opportunities AI offers in enhancing the product development process, and how startups can build resilient teams to weather the highs and lows of entrepreneurship. From tackling inefficiencies in product design to fostering a trust-centered company culture, this episode offers invaluable insights for founders, product managers, and innovators alike. What You’ll Learn in This Episode: How do companies keep the innovative spirit alive? (7:50) Practical strategies for founders to navigate the rollercoaster of startup life (9:00) Why 40% of new products fail or underperform and how AdaIQ aims to change that (11:30) What does AdaIQ do? (12:30) What drives the business model of AdaIQ (19:20) How AI and design technology will evolve over the next few years ( 20:40 ) Connect with Paul Musto LinkedIn Website Connect with Tucker Marion LinkedIn Website Connect with Elizabeth Graham LinkedIn Website
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