Would you like a steady stream of referrals? In last week’s episode, I shared Part 1 of a business growth strategy. Today, we’re diving into Part 2 and exploring how to connect your LinkedIn content and engagement to your offline conversations, creating a repeatable system for growth.

💡I’ll walk you through a real-world case study where consistent LinkedIn activity led to a valuable business referral.

In this episode, you’ll learn:

• How consistent LinkedIn content builds trust and aligns with your offline conversations.
• How Social Exchange Theory strengthens your LinkedIn strategy to foster deeper connections and attract more referrals.
• Why the Principle of Consistency makes your conversations flow naturally, both online and offline.
• How to use LinkedIn updates as a primer for smoother, more authentic conversations.
• Practical steps to turn LinkedIn into a tool for engaging conversations.

Resources mentioned in this episode:

• Katy Keene's LinkedIn: Katy Keene’s LinkedIn Profile
• Louise Brogan’s Book: Raise Your Visibility on LinkedIn

Previous episodes of The Biz of Nonprofit Consultants mentioned:

• 03. The Nuances of Positioning for Nonprofit Consultants
• 26. LinkedIn for Nonprofit Consultants
• 27. What to Post on LinkedIn
• 28. Embracing Thought Leadership with Tania Bhattacharyya

📩 Invitation to a Conversation with Me: If you’ve been a Nonprofit Consultant for at least a year and your business revenue is essential to your personal finances, I’d love to connect with you. This conversation is purely to learn more about what nonprofit consultants are struggling with right now, make a meaningful connection, and understand trends in the industry.

Book a 25 minute conversation with me here!

‼️ Let’s work together: In my 90-minute intensive, we’ll tackle up to 3 strategic challenges and create your personalized action plan for the next 6 months. You’ll also get access to one of my workshops and workbooks. It’s fast, focused, and effective! Ideal for businesses that have been operating for at least a year and those who are motivated to take action.

Explore my website for more resources: NatalieMBA.com.