I made my first half a million without formulaic strategies that we're constantly told we "need" to make money. My posts didn't have call to actions and my website didn't feature my offers. So how did I do it? That's what we're digging into today.

I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget the power of storytelling, simplicity, and authenticity in business.

I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time!

Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team.

Here are the things that were actually non-negotiable for me to create 80K in two months before:

1. Thought leadership and speaking to a true gap.
2. I led with my stories and repeated them often.
3. I let myself be human > expert.
4. Instead of repeating a promise over and over, I spoke to one person one problem, and one person one possibility at a time.
5. Possibility aware vs problem aware. I taught them how to show up to the decision of working with me.

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