It’s February, and love is in the air—but are you in love with your goals? In this Valentine’s-themed episode, Jay Papasan dives into a transformative way of thinking about goals: treating them as a relationship rather than a simple task list. He explores how most goal-setting systems fail because they skip the “dating” phase and rush straight into commitment, leaving you disengaged and directionless. The solution is surprisingly simple. By dedicating just 30 minutes each week to review, reflect, and set intentions, you can maintain a strong connection with your goals. Jay highlights a powerful tool called the 411: a one-page system that aligns your weekly, monthly, and annual goals. He also shares personal anecdotes, like how weekly date nights with his wife strengthened their marriage, to emphasize the power of small, consistent habits over time. The same principle applies to your goals. Start building a relationship with your goals today—your future self will thank you. Challenge of the Week: Time to start dating your goals! Block off 30 minutes on your calendar every week for a goal check-in. Use this time to review your progress, evaluate what’s working, and set intentions for the week ahead. Consistency is the key to staying in love with your goals and achieving extraordinary results. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How having a relationship with your goals prevents goal drift and keeps you on track Why regular, 30-minute weekly check-ins build accountability and ownership of your progress How the 411 system aligns your weekly, monthly, and annual goals with your larger purpose and values Links & Tools from This Episode: Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA