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On today’s episode of CAS Minute, we’re redefining blogging for accounting firms. Blogging is no longer about gaming SEO or chasing search rankings—it’s about creating a hub that connects your audience to your expertise and services. We’ll dive into why blogging remains relevant, how to leverage it in an era dominated by social media, and how to create content that builds trust and drives leads.
Key Takeaways:
- Why blogging isn’t about SEO anymore—and what to focus on instead.
- How to turn your blog into a hub for your firm’s content and expertise.
- Practical strategies for driving traffic from social media and newsletters.
- Tips for overcoming excuses like lack of time or technical skills.
Thanks for listening! Come Say Hi 👋
LinkedIn: Roman Villard, CPA
X: @FullSendCPA
YouTube: Full Send - Accounting & Data
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