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8. Value creation in the digital world (content marketing - part 1/3)

8. Value creation in the digital world (content marketing - part 1/3)

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 What is the #internet? Why is #contentmarketing a platform of #value creation? What is the purpose of our hyper-connected age? How do we generate meaningful relations on the #web. An introduction to the third module of the course on #digital marketing as a laboratory of substantive #innovation. (a presentation by Luca Cottini, PhD)

Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!

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