Dave Raley of Imago Consulting works with nonprofit and business leaders to help them grow

revenue profitably. His mission is to help nonprofits and businesses identify and understand

opportunities, develop new strategies, and launch new products and initiatives.

In this episode of The Ministry of Scale podcast, Chad Williams interviews Dave whose

upcoming book, The Rise of Sustainable Giving, explores how the subscription economy model

is transforming nonprofit fundraising. Raley draws parallels between the widespread adoption of subscription services (like Netflix or Spotify) and the increasing comfort with recurring

donations. He explains how organizations can tap into this trend by creating a strong recurring

giving program.

Dave outlines foundational steps for nonprofits to build these programs effectively. First,

nonprofits need internal focus on recurring giving—assigning someone responsible for its

growth. He stresses that nonprofit tech stacks, especially CRM and donation platforms, should

support scalable and ongoing donor engagement. He also highlights that recurring donations,

unlike one-time gifts, benefit from a well-communicated value proposition, showing donors the

long-term impact of their support. By building strong, personalized donor relationships,

nonprofits can see exponential growth in recurring giving.

Resources:

sustainablegiving.org

Dave on LinkedIn