• 9. Rapidity and multiplicity of interactions (content marketing – part 2/3)

  • Nov 1 2022
  • Durée: 7 min
  • Podcast

9. Rapidity and multiplicity of interactions (content marketing – part 2/3)

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  • Résumé

  • What is the value of internet interactions? How is #trust built on the web? Can we inhabit a life in the flat space of a #screen? The purchase funnel and the creation of #followership #loyalty and #virtue. How to create value upon the two key characters of #digitalmarketing (rapidity and multiciplicity of interactions)? (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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