• 90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?

  • Apr 2 2024
  • Durée: 35 min
  • Podcast

90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?

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  • Résumé

  • With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.

    It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand.

    How can we use AI as the creative engine and simultaneously stand by that claim?

    Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?

    In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.

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