How do you build a "Cult Like" following in your business?

If you run a business, you'll know how important it is to have raving fans... Jody Raynsford takes this one step further and says you should create a "Cult like" following.

This is an amazing episode where Jody shares his story of building Bad Boy Running, writing his book and helping his clients build incredible communities.

This is a great conversation if you're looking to lead from a different stance.

Here is how to find out more:

Free 7-part course on building a cult following -

https://www.cultbrandmethod.com

How To Start A Cult - https://www.howtostartacult.co.uk

Jody Raynsford - https://www.jodyraynsford.com

Jody's LinkedIn - https://www.linkedin.com/in/jodyraynsford

How to reach out to Ben:

www.instagram.com/coachbenjaminowen

How to apply for coaching:

https://benjamin-x9xu5crl.scoreapp.com/

Chapters

00:00 Introduction to Jody Raynsford

03:11 The Journey from Journalist to Ultra Runner

06:03 The Birth of a Podcast

08:48 Creating a Cult-Like Following

12:04 The Power of Polarization in Branding

15:07 Building Community and Belonging

17:59 The Role of Identity in Business

21:02 Transformational Stories and Shared Language

24:05 The Importance of Humor and Folklore

26:49 Finding Your Tribe in Business

33:00 Understanding the Market and Personal Goals

34:03 The Importance of Enjoyment in Running and Business

34:55 Building a Cult-Like Business Culture

35:58 The Power of Polarizing Messages

37:01 Identifying Enemies and Setting Goals

39:02 Inclusivity vs. Alignment in Communities

39:59 Recruitment Strategies for Cult-Like Brands

40:59 The Role of Authenticity in Leadership

44:09 Consistency and Trust in Brand Building

47:50 The Reality of Building a Movement

52:11 Engagement and the Value of Negative Feedback

If you're trying to change anything, you're trying to change your relationship to it.

Whether its sales. relationships, fitness or your partner there are 6 proven levers to pull when trying to transform and improve your relationships.

This podcast walks you through all 6.

If you're trying to change your results in any of the above areas this year it might be worth you assessing which area needs some work:

Take this scorecard to work out which one: https://benjamin-ux8pslnm.scoreapp.com/

Nok orasson is the CEO ofLydia a partnership platform for Creators and Influencers looking to build powerful partnerships for their content.

Nok is a super interesting CEO as he's taken a 1 year break from social media to build his company. This young innovative leader embodies so much of what I believe it takes to be a successful leader and foster incredible company culture.

You can access Lydia for finding promotional partnerships for your content here:Lydia.so

Follow Nok's Journey here:https://www.instagram.com/nokkvifjalar/

Follow Coach Benjamin Owen here:

https://www.instagram.com/coachbenjaminowen/

Chapters:

00:00 The Journey of Nok Orrason: From Influencer to CEO

13:03 The Breakthrough: Rediscovering Focus and Mindfulness

24:06 Building Lydia: The Influencer Partnership Platform

35:45 Leadership and Company Culture: Nock's Approach

Kristan Sargeant is a Psychotherapist, Coach and practitioner of The Tools. She works with creatives, leaders and has been a huge figure in the dissemination of the work of Phil Stutz and Barry Michels who wrote the New York best selling book "The Tools". In this podcast I interview Kristan about the value of doing shadow work and how she used the tools to transform her own life and the life of her clients. In our conversation we talk about the value of risk, relationships and Part X your inner enemy. This is a great conversation to watch if you're looking to learn more about Shadow work, the tools and the more practical application of the tools. [Guided shadow experience at 58 mins in] Chapters: 00:00 Introduction and Background 02:46 The Power of Tools in Personal Growth 05:41 Understanding Shadow Work 11:33 The Journey of Self-Acceptance 17:24 The Importance of Risk-Taking 23:06 Transformative Experiences Through Shadow Work 42:27 Understanding the Shadow Self 45:21 The Impact of Triggers and Reactions 47:31 Exploring Part X: The Inner Saboteur 50:02 The Relationship Between Shadow and Part X 58:03 Practical Exercises for Shadow Work 01:01:17 Engaging with Your Shadow: A Guided Experience

If you’re a leader of a team who wants to have a business that scales, In my experience, You want to be able to handle the stresses of the growth Which means you have to have foundations that are so deep, That when life throws it’s inevitable curve balls you’re steady! I interview Author and somatic coach @PatDivillyCoaching He’s recently written the book “Shadow work” where he really beautifully explains what shadow work is and how it will benefit you as someone who chooses to push themselves. Pat’s journey through body transformation coaching, Leading groups and a deep psychotherapeutic journey, Along with Pat’s incredible way of making complex things simple… Makes this podcast a no brainer listen, And his new book a must read. Enjoy the conversation, Here is Pats information: https://www.patdivilly.com/ Also to ensure we keep getting high quality guests:

Please Follow the podcast. Chapters 00:00 Introduction to Shadow Work and Personal Journeys 02:48 Understanding Shadow Work and Its Importance for Leaders 05:44 The Role of Family, Community, and Culture in Shaping the Shadow 08:28 Exploring the Golden Shadow and Its Impact on Personal Growth 11:29 The Connection Between Emotional Pain and Behavioral Patterns 14:30 The Internal Family Systems Approach to Shadow Work 17:09 The Importance of Expressing Love and Emotion 19:50 The Role of Breath Work and Somatic Practices in Healing 22:40 The Body's Role in Shadow Work and Emotional Awareness 31:10 Harnessing Inner Energy for Growth 32:33 The Impact of Emotional Suppression 35:53 Navigating Midlife Crises and Personal Growth 37:38 The Power of Decision-Making in Life Changes 38:56 Understanding Leadership Through the Lens of Shadow Work 41:21 Defensive Mechanisms and Self-Protection 45:24 The Journey to Self-Acceptance and Love 48:49 The ARC Model: Awareness, Reflection, Choice 51:02 Building Confidence Through Self-Acceptance 54:57 Individuation and Authentic Living 57:57 Balancing Action and Being in Personal Development

Your goals can MAKE your life...

Or Break you.

If you're creating your goals this year you have to consider putting powerful constraints around them in order to make sure you make the most from the goal setting process. Goals create your frame, but constraints create your lifestyle!

These 10 powerful constraints will help make adjustments to your goals that will leave you with more time, energy and money!

Follow Benjamin Owen on instagram:

@coachbenjaminowen

Complete the 10X scorecard:

SCORECARD

What if the secret to success wasn't just about focusing on going higher, but instead digging deeper?

Welcome to The Mile Deep Podcast—the show where we explore the foundational work that makes extraordinary leadership possible."

"I’m Benjamin Owen, a leadership coach who’s spent over a decade working with hundreds of leaders. And here’s what I’ve learned:

If you haven’t done the deep inner work—the thinking structures, the mindset shifts, the foundational habits—scaling your business will feel way tougher than it needs to be. Growth without a solid foundation isn’t impossible… but it is exhausting."

This podcast is my quest as a guy who is fascinated by the inner work necessary to create outer success and my invitation to you is to join me as I find out what self development some of the highest performing people in the world have done to create success that scales a mile high.

Here’s my belief after coaching 100’s of leaders over the last 10+ years: That unless you have done the deep inner/ foundational work, you’ll struggle to deal with growing your business.

Not that you WON’T grow your business, it’s just that it will feel way tougher as you may not have the necessary thinking structures in place to deal with the stresses, challenges and journey of growth.

I want to know what's worked and what’s not worked for some of the highest performers and what tools they’ve learned, used and even let go of in order to reach the success they’ve created today.

I’ll also be sharing some of my own personal insights for you along the way, whether that be some of the work I’ve done in my own coaching or what’s working for me right now.

Make sure you hit that subscribe button and also connect with me on instagram:

INSTAGRAM - @coachbenjaminowen

FACEBOOK - Benjamin Owen

If you're a leader, creating goals and commitments is your bread and butter. It's a skill and it also needs these 10 things to make accomplishing those goals easier.

In this podcast I share a 10 point checklist that will help you with your goal setting.

Taking this scorecard will you clarity on what might need work before setting a goal:

https://benjamin-ux8pslnm.scoreapp.com/

If you want a really clear goal setting process that helps you create a North Star and a road map use this simple vision creation system:

www.coachbenjaminowen.com/visioncreation

Chapters

00:00 Setting Commitments for 2025

02:43 Creating a Vivid Vision

06:02 Operationalizing Your Vision

08:48 The Importance of Removing Old Commitments

11:37 Building a Support Network

14:26 Tracking Progress and Habits

17:41 The Role of a Coach

20:31 Reflection and Non-Negotiables