Join host Dave Carruthers for an illuminating conversation with ONE Strategy Studio's veteran strategistsCamilla Pugh and Charlotte White.

With over five decades of combined experience across agencies and global brands, they share candid insights about their journey into the world of AI-driven strategy and innovation.

Discover what drew these industry veterans to ONE Strategy Studio, and hear firsthand accounts of how AI is transforming traditional approaches to consumer insight and brand strategy. Get an exclusive behind-the-scenes look at groundbreaking projects and emerging capabilities that are reshaping how the world's biggest brands approach growth opportunities.

Don't miss this foundational episode that sets the stage for exploring how AI is empowering strategists to work in entirely new ways while delivering unprecedented value for clients.

Learn more about ONE Strategy Studio: https://www.onestrategystudio.com

Jump to sections:

(00:00) Introduction and Welcome

- Introduction to AI Role Models podcast

- Introduction of guests Camilla Pugh and Charlie White

(02:09) Professional Backgrounds

- Camilla's 20-year journey through insights and strategy

- Charlie's experience in FMCG and brand management

(08:54) First Impressions of One Strategy Studio

- Initial reactions to AI models

- Overcoming skepticism about AI in insights

- Learning to trust the models

(15:13) Working with AI Models

- Understanding model training

- Balance between automation and human expertise

- Role of strategic thinking in AI-driven insights

(23:01) Client Impact and Iteration

- Client reactions to the new approach

- Benefits of rapid iteration

- Flexibility in exploring different directions

(29:02) The Human-AI Partnership

- Working with the five manga-inspired AI models

- Creative aspects of AI collaboration

- Evolution of capabilities

(34:55) Future Developments

- Multi-dimensional outputs

- Sizing and validation capabilities

- Multi-market applications

- R&D function support

(39:26) Advice for Industry Leaders

- Getting started with AI

- Being brave with new approaches

- Choosing the right AI partnerships

(44:29) Closing

- Episode wrap-up

- Preview of future episodes

Welcome to AI Role Models, a podcast from ONE Strategy Studio that goes beyond the hype to explore how real leaders are transforming their businesses with artificial intelligence. Dave Carruthers is your host.

In each episode, he sits down with pioneers from the world's leading brands who are reimagining marketing, insights, and innovation with AI. But we're not here to talk about theoretical possibilities...

These are candid conversations about the real challenges, unexpected victories, and practical lessons learned from implementing AI in organizations.

You'll hear from CMOs who transformed their marketing strategies, insights leaders who revolutionized their research methods, and innovation directors who discovered entirely new ways of working.

Whether you're just starting your AI journey or leading the charge, these stories will give you actionable insights to navigate the AI revolution in your own organization.

Join us for AI Role Models. Follow now wherever you get your podcasts to be notified of new episodes. Connect with ONE Strategy on LinkedIn to join us for live recordings:

https://www.linkedin.com/company/one-strategy-studio/