Ad Age Marketer's Brief

Auteur(s): E.J. Schultz & Adrianne Pasquarelli
  • Résumé

  • A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
    2019
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Épisodes
  • How Eli Lilly is approaching GLP-1 marketing and what’s next
    Feb 5 2025

    Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

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    19 min
  • Why Anthropologie is starting its ad campaigns earlier than ever
    Jan 29 2025

    Whimsical brand began a Valentine’s Day push in late December

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    20 min
  • Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
    Jan 22 2025
    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
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    20 min

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