Content has evolved and has hit a new level of the standard in 2025 and the type of hooks you were using last year that were getting people’s attention are now causing viewers to just scroll on by.

In 2018 - Broad hooks like “how to lose weight in the next 30 days” were enough to grab people’s attention but not anymore.

In 2024 - Specific hooks like “Struggling to lose weight even though you’re working out 4 times a week? Here’s why” were enough to grab people’s attention but not anymore.

In 2025 - Specific hooks that create curiosity like “I bet I can change your mind in 20 seconds about why you’re struggling to lose weight even though you’re working out 4 times a week” are the type of hooks that are really grabbing attention.

In today’s episode of my podcast, I go over what you need to add into your hooks which will drastically improve the performance of your content.

Make sure you subscribe to my podcast to stay up to date with episodes I release every week. If you loved this episode, I’d be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :) HERE’S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page HOW TO SIGN DREAM CLIENTS EVERY WEEK - FREE 30 minute video sharing the specific strategy you can use to sign dream clients every week and build a $15k per month coaching business using Instagram, 1 offer and no cold DM’s. https://www.lukepage.com.au/clients