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In this episode of the Agency Builders podcast, Logan Lyles and Michael Davern discuss a challenging experience faced by Davern's agency, Incept, with a startup health plan client. They explore the initial success, the impact of leadership changes, and the lessons learned about client dependency and the importance of strategic partnerships. The conversation emphasizes the need for agencies to adapt their approach to client relationships and to prepare for potential churn in revenue. In this conversation, Michael Davern and Logan Lyles discuss the evolution of agency-client relationships, emphasizing the importance of client discovery, strategic planning, and the need for agencies to focus on long-term success rather than just immediate outputs. They explore the significance of owning data, building communities, and aligning marketing efforts with sales cycles. The discussion also touches on the role of AI in agency operations and the importance of prioritizing client needs and outcomes.

Connect with the co-hosts of Agency Builders:

• Jay Owen
• Tyler Pigott
• Cassie Shea
• Logan Lyles

Love this content & want to connect with the community?

• Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
• Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community

Could white-labeled video editing services help scale your agency?

• Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!

Send us a text

Resources from today's episode:

1. Watch the Video Recording (or share with your team)
2. Download the Slides (Hierarchy of Financial Needs & Margin Triangle)
3. The Life Cycle of Agencies
4. 2024 End of Year Guide by Upsourced

Connect with the co-hosts of Agency Builders:

• Jay Owen
• Tyler Pigott
• Cassie Shea
• Logan Lyles

Love this content & want to connect with the community?

• Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
• Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community

Could white-labeled video editing services help scale your agency?

• Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!

Send us a text

In this conversation, Logan Lyles and Kyle Duford discuss the challenges and transformations within agency culture, focusing on the importance of grace in leadership and the unique needs of the new workforce, particularly Gen Z. They explore how fostering a supportive environment can lead to happier employees and better client outcomes, while also addressing the mental health challenges faced by younger generations. In this conversation, Logan Lyles and Kyle discuss the evolving needs of the workforce, particularly focusing on Gen Z. They explore the importance of trust, empathy, acceptance, and vulnerability in creating a supportive work culture. Kyle shares insights on how to balance transparency with accountability in leadership, emphasizing the need for education and understanding in the workplace. The discussion highlights the significance of rituals and recognition in fostering a positive environment, ultimately aiming to equip leaders with the tools to support their teams effectively.

Takeaways

• Agencies often struggle with toxic cultures that need transformation.
• Grace in leadership can significantly impact employee morale.
• The new workforce, especially Gen Z, has unique needs and challenges.
• Creating a supportive environment leads to better client outcomes.
• Employee happiness directly correlates with client satisfaction.
• AI cannot replicate the unique human experiences of employees.
• Understanding generational differences is crucial for effective leadership.
• Empathy allows leaders to understand their team's struggles.
• Rituals create a sense of belonging and community.
• Vulnerability encourages openness and growth among team members.
• Transparency builds trust but requires careful communication.
• Education is key to bridging generational gaps in the workplace.
• Balancing work-life schedules is crucial for mental health.
• Creating a supportive culture can lead to better productivity.
• Leaders must adapt their communication styles to meet the needs of younger generations.

Connect with the co-hosts of Agency Builders:

• Jay Owen
• Tyler Pigott
• Cassie Shea
• Logan Lyles

Love this content & want to connect with the community?

• Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
• Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community

Could white-labeled video editing services help scale your agency?

• Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!